ABOUT US

DESIGNED FOR ADVENTURE™
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If you have a truck we'll Cap-it. Celebrating 45 years in business with over 200,000 truck caps sold.
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CAP-IT BULLDOG
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LEER
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ALU-CAB
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SMARTCAP EVO
RLD DESIGN
WHY CAP-IT?

Cap-it truck accessory centres sell and install top quality aftermarket accessories for light trucks, sport utilities, vans and 4X4’s to enhance the lifestyle at work or play for both the retail, and commercial customer. Our purchasing knowledge and power give each of our dealerships the ability to be the dominant players in today’s retail marketplace.

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OUR BRAND
Designed for adventure
This simple philosophy is the essence of the Cap-it brand. It’s a way of thinking that we apply to our products, our store design and our customer experience.
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TRAINING

Training is the key, we provide Cap-it University:


Training is focused on the presentation and adoption of a set of well defined “Best Practices”, covering all aspects of the business. The very best in product and installation knowledge combined with superior customer skills training, are the keys to sales development. Management training for inventory, merchandising and accounting and staff development are the keys to profitability. This is accomplished with a custom designed new store opening program combined with our on-going in the field support by Cap-it operations personnel

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BUSINESS & FINANCIAL DEVELOPMENT

Cap-it uses state-of-the-art technology to monitor, and fine tune your business.

  • 45 years of success, developing our brand and operating systems.
     

  • Purchasing power to offer your customers competitively priced products at an industry leading gross profit.
     

  • Marketing driving customers to your door with national, regional and local marketing campaigns.
     

  • Comprehensive training, including 6 weeks of in store training programs to give you the support you expect to be successful.
     

  • Fully integrated POS system tying your store (business) to our central warehouse.

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MARKETING

Cap-it Dealerships enjoy the benefit of some of the most eye-catching advertising and marketing programs in the business. Our campaigns capture our exuberant style and speak directly to our target audience, consistently communicating the unique benefits of the distinctive Cap-it brand.

 

Our digital presence, direct mail, in-store posters, in-store screen feeds and radio/television are used to deliver strategic messages that focus on specific offerings. And our dedicated marketing department has the proven ability to deliver custom promotions into specific market areas in response to local and regional needs.

ALL POINTS OF CONTACT

Every moment of the Cap-it experience is designed to showcase our distinctive brand. From our advertising and marketing materials, to our unique store design and signage, we infuse all consumer interactions with our own distinct personality.

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PURCHASING POWER

Strong relationships with the suppliers that are coupled with sales growth equates to higher profit margins and better availability of products.